SEE HOW TO MAXIMIZE RESULTS OF YOUR BRAND-BUILDING VIDEO AD CAMPAIGN



Mobile video ads are becoming an increasingly valuable way for brands to connect with audiences across our platforms and land messages, but we know that navigating ad objectives and optimization options for video ad campaigns can sometimes be challenging, so we put together a guide to help you choose the campaign objective that best aligns with your business goals. And since driving awareness and consideration is a common goal for video ad campaigns, we focused this guide on three different ad objectives that can help you build your brand.

Reach your target audience as efficiently as possible

The reach objective lets you maximize the number of people who see your ads and the frequency at which your ads are shown in the most cost efficient way. If you're looking to generate awareness or change perception of your brand, the reach objective is a great way to maximize the number of impressions your ads receive at the lowest cost.

Get people to remember your brand

Brand awareness ads help you reach more people who are likely to be interested in, and remember, your ads. And when you run brand awareness ads on Facebook or Instagram, your ads are optimized for ad recall lift. Ad recall lift optimization aims to maximize the number of people who recall seeing your ads for your budget.

Show your video ad to people who are likely watch it for longer

Sometimes your brand message may be more complex, requiring longer attention. The video views objective can help deliver your ad to people who are likely to watch it for longer. There are also two optimization options under the video views objective to help you reach your video views goals.

ThruPlay, an optimization option that we introduced last fall, optimizes for video ads to be watched to completion, or for at least 15 seconds. This recently became the default optimization option for campaigns using the video views objectives and has replaced 10-second video views. If message completion is an important success metric for your campaign, then ThruPlay can help ensure you reach your marketing goals.

People consume content quickly on mobile, and awareness and understanding can happen in a few seconds—sometimes people can recall a brand in just one second. That's why optimizing for 2-second continuous video views can be enough to drive home your brand's message. 2-second continuous video views optimization ensures your video ad gets the most video views of two continuous seconds or more during which at least 50% of the ad’s pixels are in screen view. And if your organization requires you to meet the MRC's mobile viewability standards, optimizing for 2-second video views will ensure you meet those standards.

 

Comments

Post a Comment

Popular posts from this blog

Translation of Banking and Financial documents.

Image
Translation of Banking and Financial documents. Translating banking documents is most necessary for exchanges with multilingual business partners, for money requests, income plans, business plans, for tenders, business transfers, or different negotiations, etc. Furthermore, players within the world of finance (banks, hired accountants, plus management firms, commerce firms, etc.) typically ought to work with non-English speakers abroad. The translation is a unique way to guarantee easy and fluid exchanges of data. Many banking documents are often translated such as annual or quarterly accounts, management reports, financial audit reports, risk analyses, business plans, banking product sheets, and bank statements, etc. Sometimes native or foreign authorities could need a sworn translation to certify the authenticity of the translated banking document. regardless of the context of the interpretation, the sort of document to be translated, and therefore the language combination invo...
Read more
Image
Ads Manager   is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules.  
Read more